Thursday, 20 April 2017

Travel Photography Gear: What To Pack?

If you’re reading this, chances are, you’re a new travel photographer, planning to be one or you just booked your dream vacation and wanted to capture every moment of it. You won’t want to go out without these essential items. These aren’t really expensive but they are necessary for your travel photography.

Extra Batteries

Make sure to put these on your pack as soon as you get a hold of them. They’re very important but they’re easily forgotten. Your trip might take days and a fully charged battery won’t be enough.

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Most cameras today come with a rechargeable battery. Make sure to bring these so when you swap out your battery for a new one, they will go straight to the charging dock. Make sure to bring a power adapter as well if you’re traveling overseas.

Basic cleaning gear

Take a lens cloth to wipe dust off your lens and a cloth for wiping down the outside of your camera.


Bring your UV filters with you. They’re not only used to protect your lenses, they also cut flares.

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Memory cards

There is no such thing as too much space in storage. Capturing high resolution images will rack up data faster than you’ll expect. Especially when you’re on your dream vacation. A good practice is to get multiple memory cards instead of buying the one that has the largest storage capacity. It’s safer because you wouldn’t know if your card gets corrupted, lost, or stolen.

Joshua Manocherian here. Thanks for visiting my blog. If you want to get more of these, you can follow me on Twitter.

Monday, 10 April 2017

Joshua Manocherian on Creating a Solid Business Plan

Joshua Manocherian on Writing a Strong Business Plan

Joshua Manocherian is a retired professional photographer who now runs his own small restaurant in San Francisco, together with his wife. This post focuses on the importance of writing a good and solid business plan—and how time and effort are necessary sacrifices in the process.
You may have had a random idea about a business venture during your lunch hour, and not wanting to forget it, you wrote it down on a napkin. Or you may have had several discussions with your friends about starting a business and you're all quite excited about it. If you're serious about starting a business, however, you've got to put your ideas on paper—on an official, carefully written and well-researched document.
A detailed and well-written business plan can get you funding, get you the right suppliers, and pretty much provide you with a concrete compass as you navigate the world of entrepreneurship. The first three details will guide you towards the direction that you wish to take; these are identity, problem or need, and solution.
Your identity is who you are; how you wish your target audience to perceive you. For our restaurant, my wife and I decided to create an intimate space where good food and service are available. We also wanted our customers to see our restaurant as their friendly neighborhood diner where everyone is treated like a beloved member of our family.
A lot of ideas started flowing from there. Now that we know who we wanted to be, we were able to identify a need that we knew we could expertly address; my wife, after all, is an experienced chef!
Problem or need
Whatever type of business you'd like to get into, you must have something to offer to your consumers—a sound solution to a problem or need that's easily accessible. My wife and I saw that with a lot more consumers now being more conscious about what they eat, which means that there's a higher demand for organic food. There is also an increasing awareness about humane animal treatment. Both these premises gave us the inspiration for our restaurant.
Seeing that the market for farm-to-table specialty restaurants still had plenty of room for new players, this was the direction that we took. Add to this the fact that my wife isn't really a huge fan of processed and pre-packaged food, and what we had was someone with the experience and expertise in creating unique recipes using the freshest ingredients from local farmers and artisanal food producers.
In other words, to address the increasing demand for organic food, and the consumers' support for humane animal treatment, we went in the direction of an intimate farm-to-table restaurant that offers unique dishes and fresh takes on a few favorites at affordable prices.
So there you have it; the three key components of a business plan that will help you work on other details of your proposed business.
For questions regarding this post, please feel free to leave Joshua Manocherian a comment below. Rest assured he will get back to you promptly.

Thursday, 6 April 2017

Joshua Manocherian Invites You to Ferry Plaza Farmers' Market

Joshua Manocherian on His Weekly Trips to Ferry Plaza Farmers' Market

When my wife and I came up with the idea of a farm-to-table restaurant, we knew we needed to build strong and mutually beneficial relationships with local farmers and artisans so we will never run out of a fresh supply of our ingredients. Hi, friends! This is Joshua Manocherian and I'd like to extend a personal invitation to all of you to come visit Ferry Plaza Farmers' Market to support our local farmers and grab the best and freshest produce you will ever find in San Francisco.
For the reader's information, the Ferry Plaza Famers' Market is one of the most popular and widely visited farmers market in the country, averaging about 40,000 visitors per week. This California-certified farmers market is an ongoing project of the Center for Urban Education about Sustainable Agriculture (CUESA). Launched in 1999, the goal was to bring the freshest farm products, as well as artisan food to consumers in order to spread awareness about sustainable agricultural practices.
Apart from bringing consumers the best and freshest local produce and artisan food products, the Ferry Plaza Farmers' Market, through the initiatives of CUESA, also features cooking demos, especially market to table demos; cooking classes, and panel discussions.
What can you buy at the farmers market?
Practically every type of fresh produce from local farmers and artisans are available here; from fruits to herbs, meats, eggs, cheeses and breads, jams, and even flowers! If you're hungry, there is also a wide selection of freshly made street food available on Thursdays like wood-fired pizza, grilled meats and sandwiches, tacos; and on Saturdays, hot and delectable meals.
When my wife and I go, we always run into other local restaurateurs and chefs. And occasionally, we would also see famous chefs from all around the country doing their shopping here. Whether you're a chef or a foodie, you will definitely have an amazing experience at the farmers' market!
Where: Ferry Building Marketplace (along the Embarcadero) When: Tuesdays and Thursdays,10 am to 2 pm
Saturdays, 8 am to 2 pm
Please take note that on weekday schedules, the smaller markets are located at the front of the building. On Saturdays, the markets are at the front of the building and at the back end.
Trips to the farmers market are my personal style of therapy. I find my weekly jaunts to Ferry Plaza relaxing and extremely enjoyable. There, I get to catch-up with suppliers-turned-friends, other restaurant owners, chefs, and practically everyone within my immediate circle.
On days when my wife couldn't go, my trips to the farmers market are instantly turned into my alone time—a luxury that I haven't been able to enjoy all that much since we opened our restaurant. But whether alone or with my wife, one thing's for sure: I never miss the weekly famers market in SF!
I encourage you to visit the official website of CUESA to learn more about their farmers markets, including upcoming events that you could be interested in. I also invite you to visit your local farmers market if you can't make it to this one in SF. It's the best way to support local farmers and artisans.
If you find yourself in San Francisco, feel free to look me up! This is Joshua Manocherian, and I hope to see you at the farmers' market!